Collaborations

Henry Holt and Company

Moda Fabrics

Ruby Star Society

Terrapin Brewery

American Express

Carter’s/Osh Kosh

Kids II

Penguin Random House

Biely & Shoaf

Madison Park Greetings

American Greetings

Plywood Presents

Sulky Threads

Bernina USA

Mailchimp

Wacom

Peking Handicraft

Macmillan

Modern Quilt Guild

Ipop

Sloomb Baby

Red Fox Literary

Little Yellow Bicycle

10 Speed Press

Andrew’s Blane

Sewtopia

Quilt Alliance

Scoutmob

Simon & Schuster

International Greetings

TJ Maxx

Target

Piccolina

Hallmark

Capri Designs

Modcloth

Houghton Mifflin Harcourt

Cotton+Steel Fabrics

The Humble Pig

Blend Fabrics

Indie Craft Experience

Ross

Amazon Publishing

Ringling College

Stitch Supply Co

OESD

Renaissance Ribbons

Alfred A. Knopf

Compendium

Urban Acres

Sterling Children’s Books

Lolly Tags

Stitch Supply Co.

Meori

Lemur Conservation Foundation

Knitrino

Hi, I’m Sarah Watts!

Sarah Watts is a surface designer, illustrator, and art educator. When she’s not designing fabric collections with Ruby Star Society, she helps creatives bring their own ideas to life— from drawings to surface designs. She has tons of  experience working with brands (think Target, Houghton Mifflin, and American Greetings) and is obsessed with helping you turn your ideas into real, beautiful things. Whether you’re a messy maker, meticulous planner, traditional media fan or digital wizard, Sarah is here to help you make art you love!

Check These Out

My 10-week immersive course of pro training in Adobe Photoshop for illustrators, artists, and surface designers.

The best drawing community for aspiring and established illustrators and surface pattern designers. 

Fine and Friendly Gifts for the Crafty Homebody, Maker, Sewist, and more.

What Students Have to Say about Sarah

"Sarah and team couldn't be more generous with their knowledge, assets, and attention. No question is too small to have a detailed reply.. So happy I signed up; I've learned so much."

-Alice Chute

"The technical, emotional, and creative support offered went above and beyond...The spirit of the community has been marvelous and so supportive. It's like belonging to a village of creators."

-Liz Skelton

"Sarah Watts is an exceptional teacher: patient, caring, knowledgeable, kind, funny, generous, and tenacious. Everything you want a teacher to be. I cannot express enough how exception Sarah is."

-Jodi Bager

"Sarah creates an environment that is so warm and inviting. She's so inclusive and inspiring. I absolutely love her teaching style and her authenticity. I love being a part of this community and I have gained so much confidence in my drawing skills."

-Hope Cole